WhatsApp Business is a messaging app that you can download and use for free. The app is primarily intended for small businesses or traders to easily connect with their customers.
As a trader, here you will find many features that make it convenient to communicate with customers.
Whether you are a sole proprietor, a small business owner, or part of a large corporation, WhatsApp Business will enable you to benefit your organization or business in various ways.
This article will explain what a WhatsApp Business Account is. What are the advantages and benefits of WhatsApp for business? And I'll tell you how you can use WhatsApp Business to increase your profits in your business.
What is WhatsApp Business Account?
WhatsApp Business is a different version of the popular messaging app "WhatsApp." This app is primarily aimed at small business owners. There are basically many such business tools that make the customer-handling process of any business more convenient. You will be given some advanced tools to interact with customers.
WhatsApp Business allows you to create a separate business profile in the name of your business. So, you can directly communicate with your customers using your business name. Also, quick answers to frequently asked questions are possible here.
Another great advantage is that you can send pre-set automated messages to customers. This will ensure that customers automatically get your feedback while you are busy.
By integrating the Facebook catalog, it is possible to display the products or services of your business directly in the chat. If you want, you can display the pictures and prices of your products directly in your business profile.
Customers will have the option to purchase products directly from your WhatsApp Business profile.
WhatsApp Business Account Setup
Follow the steps below to set up a WhatsApp business account:
- First of all, you need to download the WhatsApp Business app on your smartphone, for which you need to visit the App Store or Google Play Store.
- After installing the app, you now have to register it with your mobile number. But before that, you have to click on the link "Agree and continue."
- You click on the "next" button with your "mobile number."
- Now you will be asked to verify your mobile number, for which you should click directly on the "OK" link.
- Now, WhatsApp will automatically fetch the OTP sent to your mobile.
- In the following step, click "continue," then "allow" twice, and finally "skip."
Set up WhatsApp business profile
Now your mobile number has been verified, and you have to provide some information directly to create your business profile.
You will see a page called "Create your business profile."
- At the beginning, you will see a "camera icon" where you can click to set a photo (profile image) for your profile.
- Then you have to give your business name and finally select the business category.
- You can add a general description and business address of your business by clicking on the "show more options" link at the very bottom. Finally, click the Next button.
- Then you will see the "create a catalog" page. Click on the "not now" option directly below.
- Your WhatsApp business account has now been created.
Add Products to WhatsApp Business Profile
Once your business account is created on WhatsApp, you can directly list your products on your profile. In this way, your customers can go directly to your profile to view product images, prices, and other information. Besides, customers can place orders directly from there.
- From the Chats tab of WhatsApp, click on the option button on the top right-hand side.
- When you click on the "business tools" option, you will now be presented with a number of options.
- On the page of business tools, you will find an option called "catalog," where you have to click.
- On the catalog page, you will find the option "add new item."
- You can add your products one by one by clicking on the "Add new item" option.
- You will get the option to add images, prices, and descriptions of your products.
Besides, if the customers want to buy the product, they can directly click on the product of their choice from the product catalog page and place the order through the "add to cart" option.
Features of WhatsApp Business:
Now we will discuss the WhatsApp business features below.
1. Quick Replies: Answers to some frequently asked questions are automatically set. By directly pressing "/," you can select the answer of your choice and send it to the customers.
2. Catalogs: A great feature of WhatsApp business is the "catalog." With this, you can easily list your products with pictures, prices, and other information. In this way, customers can directly know the quality and price of the products before contacting you.
3. List messages: You can add about 10 options through the new list messages. In this case, customers can directly select any of the options provided by you without having to write a message manually.
4. Reply Buttons: Through reply buttons, customers can directly tap on an option of their choice from the three options provided. In this case, as an answer to any question, the customer will directly tap the reply options provided by you.
5. WhatsApp Payments: This allows customers to make payments directly through WhatsApp. However, this feature is not yet available for every country.
6. Customer service: In this case, WhatsApp Business has proven to be very useful for a business. Customers can contact you directly and share their concerns and suggestions.
7. Marketing: You can use your business profile for digital marketing as well.
So friends, I hope you have understood everything about a WhatsApp business account, how to create a business profile, and its benefits.
If you have any kind of question or suggestion related to our article, then comment below.